Published
A useful trade show plan covers more than the display itself. Know who you want to meet, what you want visitors to remember and how your team will continue those conversations after the show.
Before the show
- Read the organizer’s information and your exhibitor kit. Note order deadlines, move-in hours, shipping instructions and venue requirements.
- Choose a clear message for your booth. Arrange graphics and display materials so visitors can understand what you offer.
- Plan furniture around conversations and access. Keep the entrance welcoming and allow room for people to move comfortably.
- Order furnishings and services early enough to meet the show’s deadlines. Confirm freight arrangements using the instructions for that event.
- Invite customers and relevant contacts to visit, and give your team a shared plan for staffing and demonstrations.
At the show
- Welcome visitors and listen before moving into your presentation.
- Arrange the booth so staff and guests can talk comfortably, whether seated or standing.
- Keep materials organized and leave circulation areas clear.
- Record the visitor’s interests and agreed next steps while the conversation is fresh.
After the show
Follow up on requested information and conversations. Review which messages and demonstrations worked, what visitors asked about and what you would change next time.
For furnishings, displays and booth support, explore our exhibitor services or talk with the LCD Expo team.